aPPROACHES
PCIT Therapy in Tampa & St. Petersburg
If you’re searching for PCIT therapy, you're likely a parent or caregiver looking for real solutions to improve your child’s behavior and strengthen your relationship. Here at It Begins Within, we specialize in Parent-Child Interaction Therapy (PCIT), an evidence-based approach designed for children ages 2 to 7 with emotional outbursts, defiance, aggression, or difficulty listening.
What Is Parent-Child Interaction Therapy?
Parent-Child Interaction Therapy (commonly referred to as PCIT) is an evidence-based approach that focuses on strengthening (and sometimes repairing) the relationship between the parent and their child, while also addressing disruptive behavior. Unlike traditional talk therapy, PCIT involves live coaching sessions where a therapist guides the parent in realtime, offering immediate feedback and support.
PCIT focuses on developing and reinforcing practical skills such as:
Managing and reducing tantrums (including aggressive behavior)
Improve communication and cooperation
Building a more connected and respectful relationship with your child
How PCIT Works
PCIT is delivered in two structured phases:
Child-Directed Interaction - You'll learn to follow your child’s lead with warmth and praise, helping reduce negative behavior and increase connection.
Parent-Directed Interaction - We coach you in giving clear, consistent commands and following through with calm, confident discipline strategies.
What to Expect During Sessions
Sessions involve the parent and child in a therapy playroom while the therapist observes and coaches the parent. This real-time feedback helps parents develop the confidence and consistency needed to manage difficult behavior effectively.
Typical Session Duration and Frequency
Sessions in our Tampa based therapy practice typically last 60 minutes, occurring once per week. Treatment length varies, but averages 12 or more sessions, depending on family goals and progress.
Can PCIT Be Done Online?
Yes, telehealth based PCIT is available and can be effective. However, in-person sessions are typically preferred for younger children and more complex behavioral challenges.
In-person therapy sessions provide a more controlled environment and allow for deeper observation of non-verbal interactions. Online PCIT may require adjustments in coaching and setup but still allows for live, real-time parent guidance.
Why Tampa Families Choose It Begins Within for PCIT
Licensed, PCIT-trained therapists with advanced training in early childhood behavior
Private, welcoming offices in Tampa and St. Petersburg
Evening and weekend availability to fit your schedule
Optional virtual PCIT sessions for added flexibility
Integrated care model that includes parent coaching and emotional regulation groups
Our goal is not just short-term behavior change, but long-term transformation for both you and your child.
Now Enrolling: Emotional & Behavioral Regulation Group for Kids
In addition to PCIT, we offer a skills-based group therapy program for children needing continued support with emotional regulation, impulse control, and peer interaction. This group complements PCIT and provides an encouraging, developmentally appropriate space for your child to practice what they’ve learned.
Success Rate and Outcomes of PCIT
Clinical studies show that 80%–90% of families who complete PCIT experience significant improvements in child behavior and parent satisfaction. Outcomes are long-lasting and extend beyond the treatment period.
Long-Term Benefits for Parents and Children
Parents gain greater confidence and consistency in discipline, while children learn emotional regulation, cooperation, and respect for limits. The improved relationship often leads to better performance at school and fewer conflicts at home.
How PCIT Helps with ADHD and Other Behavioral Issues
PCIT is highly effective for children with ADHD, ODD, and attachment issues, offering practical tools for managing hyperactivity, impulsiveness, and emotional outbursts.
Child & Parent Therapy Approaches
parent-child interaction therapy
PCIT is a behavioral therapy that uses live coaching to teach parents how to interact more effectively with their child in the moment. The parent is the primary change agent, and sessions are very structured.
Play Therapy
Play therapy uses the language of play as the primary therapeutic tool. The therapist works directly with the child to explore emotions, process trauma, or develop coping skills. Parental involvement is typically minimal or indirect.
Child-Parent Relationship Therapy (CPRT)
CPRT is a parent-led play therapy model. Parents are trained in special play skills and then conduct weekly play sessions with their child to enhance the relationship and improve behavior.

Schedule Free Consultation
If you are looking for Tampa child therapy, PCIT may be the right fit for you and your family. Contact us today to schedule a consultation and take the first step toward rebuilding trust, understanding, and connection.